Radio and Audio > Radio

BUSH

RUF LANZ, Zurich / SPORT FACTORY OUTLET / 2008

Awards:

Bronze Cannes Lions
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Overview

Credits

Overview

BriefExplanation

In spring 2007, George W. Bush fell off his mountain bike, and not for the first time. He wasn’t wearing a bicycle helmet (as reported by numerous media sources). At the same time, his speeches do not convey a sense of intelligence. Could there be a connection between the two?Sport Factory Outlet appear relevant and up-to-date with this radio commercial, and showed in a humorous way that it’s worthwhile to protect the head with a bicycle helmet.

ScriptInEnglish

MVO1: What would you say tribal sovereignty means in the 21st century, and how do we resolve conflicts between tribes and the federal and state governments? MVO2: Tribal sovereignty means that...aah - it's sovereign. I mean, you're a...you’re a...you've been given sovereignty, and you're viewed as a sovereign...entity.

And therefore the relationship between the federal government and... tribes is one between...sovereign entities.ANN: George W. Bush has fallen off the bicycle more than once.

Protect your head with a bicycle helmet.

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