Film > FILM

CARS/PEOPLE

RPA, Santa Monica / HONDA / 2004

Awards:

Shortlisted Cannes Lions
CampaignCampaign(opens in a new tab)
Film

Overview

Credits

Overview

CampaignDescription

This commercial shows a side-by-side comparison of Honda owners and the Honda vehicles they drive. The comparisons are sometimes subtle, sometimes startling. At the end of the spot, a title card delivers the dramatic point: It must be love.

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Grand Prix Cannes Lions
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Gold Cannes Lions
PROJECT DRIVE-IN

Use or integration of digital or social media

PROJECT DRIVE-IN

HONDA, RPA

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