Health and Wellness > Health Awareness & Advocacy
RPA, Santa Monica / PEDIATRIC BRAIN TUMOR FOUNDATION / 2018
Awards:
Overview
Credits
Audience
For 300,000 kids diagnosed with cancer each year, there’s no resource that provides the answers they need. “What is an MRI?” was part of an animated series designed to help kids better understand their cancer diagnosis. The films were adopted by the medical community and featured in hospitals worldwide.
BriefExplanation
Two lovable imaginary-friend characters, Charlie and Roger, use a “show and tell” method to present a crystal-clear (yet wildly imaginative) explanation of the MRI process. The objective of this film is to help inform kids facing cancer about the process of an MRI scan, but in a fun and palatable way. The goal is to get away from thinking of the MRI process as scary and cold, and rather to make it seem more pleasant and human.
BriefWithProjectedOutcomes
N/A
EntrySummary
N/A
More Entries from Non-profit / Foundation-led Education & Awareness in Health and Wellness
24 items
More Entries from RPA
24 items