Film Craft > Film Craft

PAPER

RPA, Santa Monica / HONDA / 2016

Awards:

Shortlisted Cannes Lions
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Film

Overview

Credits

Overview

BriefExplanation

Using stop-motion animation and roughly 3,000 hand-drawn paper images, this film takes you through six decades of Honda’s incredible history and showcases the vast range of Honda’s engineering and innovation using an engineer’s most reliable tool: paper.

EntrySummary

n/a

Solution

Our director’s hands were all over every aspect of this massive, 4-month production: from leading a large team of animators and illustrators in creating over 3,000 hand-drawn images you see in the film to choreographing the animators’ hand movements to designing specific camera moves that allowed images to appear anamorphic at certain angles. The film was shot practically over the course of several weeks after several weeks of rehearsal.

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Use or integration of digital or social media

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