This was created for a pharmaceutical company in the US. It went through a rigorous review process with the internal medical/regulatory/legal team to meet all FDA standards.

Because there was no benchmark (nothing like this was ever done in pharma), each episode received additional scrutiny/restrictions from corporate communications.

Our audience is the hemophilia A community. Hemophilia primarily affects boys and young men, who tend to internalize the emotional/social challenges of the condition, to not appear "weak".

Entertainment makes these issues mainstream (okay to talk about, and get help for) in a form they're already watching.

In the episode titled "Branch Out", our host, Justin Willman, helps Taylor, a college student with hemophilia A, get out of his comfort zone.

Admittedly, Taylor’s life has settled into a routine, due partly to fear of injury, and partly to plain inertia. So Justin takes Taylor on an adventure deep in the woods, in the middle of a thunderstorm. With the help of outdoor survival expert Cody Lundin, Taylor learns the value of putting yourself out there and being a little uncomfortable in the process.

Taylor’s story is just one example of how people in the community struggle with two competing forces: the natural desire to experience new things—and the fear of taking risks that comes from living with a bleeding disorder. The goal of this episode is to encourage people with hemophilia to step outside their comfort zone and break from the monotony of playing it safe.

Challenge Accepted is a reality/comedy series that takes on the unspoken issues of hemophilia one episode at a time. Each episode features a host (Justin Willman from Netflix's Magic For Humans), a guest (someone with hemophilia facing a specific challenge), and a coach (a celebrity friend that can help).

For this episode, “Branch Out”, coach Cody Lundin from the Discovery Channel’s cult hit “Dual Survival” helps Taylor get out of his comfort zone and try new things. Which doesn’t sound like a big deal. But for hemophiliacs, taught to be cautious their whole life, is a really big challenge.