Film > Product & Service
BBDO CANADA, Toronto / FEDEX / 2011
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BriefFor years, FedEx has focused on telling people about their urgent, overseas shipping services.However, that means shippers were forgetting about all of FedEx’s other shipping options – namely, their less-urgent options.Solution:We showed shippers that FedEx is amazing at more than just one thing.
We did so by introducing a character who was amazing at more than one thing too.The character appeared in all our pieces of communication: Television, online advertising, our website as well as an online promotion.
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