Film > FILM

HUGGING

BBDO CANADA, Toronto / ALS SOCIETY OF CANADA / 2005

Awards:

Bronze Cannes Lions
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Film

Overview

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Overview

CampaignDescription

ALS is a disease that takes away all voluntary muscle movement. We follow a man as he tries to hug everything in sight. We ask the question: what would be the one thing you’d want to do while you still could?

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