ALI COLA is a pro-tolerance statement in rough political times: The first cola that comes in different skin colors. They’re all the same; they just look different on the outside. Like people. The cola in skin colors is not a special edition, but an innovative product relaunch.

How do you present the concept „Cheers to tolerance“ to the people as quickly and eye-catiching as possible?

Two people raise their ALI COLA bottles to eachother. Not only the different ALICOLA colors, but also people with different skin color, different sex, old, young, tattooed, etc.