ALI COLA is a pro-tolerance statement in rough political times: The first cola that comes in different skin colors. They’re all the same; they just look different on the outside. Like

people. The cola in skin colors is not a special edition, but an innovative product relaunch.

How do you present the concept „Cheers to tolerance“ to the people as quickly and eye-catiching as possible?

A poster series in which each motif consist of three individual posters that correlate with each other and thus result in one triad motif: two posters raise their ALI COLA bottles to eachother. Not only the different ALICOLA colors, but also people with different skin color,

different sex, old, young, tattooed, etc. A third poster completes the tri-color motif with a headline that makes the concept of the skin-colored cola clear.