The Berlitz brand stands for a very practically oriented learning method. The posters are the best example for just such a method. There is no simpler way to demonstrate the company’s promiseof performance.

The goal was to attract attention for Berlitz language school with an unusual idea. People planning to learn a new language are supposed to look for more information about Berlitz courses on the company’s website.

The exercise not only garnered remarkable attention among passers by, it also lead to an increase in traffic on the Berlitz homepage by 11%! Overall, in 2005, Berlitz gained 20.000 new pupils in Germany.

We created posters and applied them to all kinds of objects around the city, which we encounter over and over every day. The trick: on the posters, a translation of the objects’ names can be found in the foreign language.

Whoever wants to learn a foreign language should know that Berlitz is the language school with the most practically oriented teaching methods. In order to prove this, we were looking for an attention-catching realisation, which is both advertisement and learning method in one.