Product Design Lions > Well-Being & Environmental Impact

CLEAN AIR IN A BOX

DDB CHINA GROUP, Shanghai / VOLKSWAGEN / 2015

Awards:

Shortlisted Cannes Lions
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Overview

Credits

Overview

BriefExplanation

Hazardous air pollution days are getting more regular in cities across China.

To breathe air without harmful chemicals and pollutants that cause serious respiratory diseases, one has to spend thousands of dollars to buy expensive air purifier machines, which not everyone can afford.

ClientBriefOrObjective

Volkswagen is committed to reduce carbon emissions through their New Energy Vehicle technologies. We believe this responsibility does not stop with their cars.

Our goal is to help schools in the most polluted cities in China to have air purifiers in classrooms.

Execution

Volkswagen has been providing millions of drivers and passengers clean air in their car from hostile environment on the road. Cabin Air Filter. It's designed to remove harmful chemicals and gases such as Hydrocarbon, Ozone, Sulfur dioxide, Nitrogen dioxide and dirt, very similar to the functions of filter from air purifier machines.

Our idea is to provide low cost DIY kits to schools children in the badly affected areas to make their own fully functional air purifiers.

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