Farmatodo Baby Care has always been a brand that cares about babies and their mothers. More than just sell baby products, they always work to make the experience of having a child something easy and tender. Their mission is to keep mothers and their babies happy all the time.

As a baby care brand, they wanted to do a high impact campaign to communicate that they care a lot about mothers and their babies. They needed to get to the heart of all the mothers of Colombia so that there would be no doubt that Farmatodo Baby Care is there for there target to make them happy.

The campaign helped so much mothers and newborns that it call the attention of everybody and it spread organically.