The target was the deaf people.

The strategy was to show that music is for everyone, even for people who can not hear.

The strength of this idea is that we gave to the deaf people a tool so they can feel the music anywhere on their Smartphones.

The originality, is that we use an item that people use all day as phone vibrator and gave him a different purpose using him for deaf people can feel music.

The creative solution was to create an app that transforms the song frequencies in vibrations for deaf people can feel music in their Smartphones.

This application was developed only for android system. The app is available here; http://www.vibetunes.co/

The app has already been downloaded by more than 8,000 deaf people. Local media have spoken of the application, they done interviews and for the first time in the country the deaf people really feel included in the society.