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LONE RANGER

Y&R COLOMBIA, Bogota / CARTAGENA MUSIC FESTIVAL / 2010

Awards:

Shortlisted Cannes Lions
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Overview

Credits

Overview

BriefExplanation

There are many things which, when you take away the music, lose a lot of or all meaning.

Music brings you back to your mind: images, recollections, and smells. The music is magic.To show this, we did an experiment. We took famous shows and movies, took away the audio, then, in the radio you just hear the script being read, scripts that nobody understands until the moment when we hear the soundtrack that of course was classical music.

ScriptInEnglish

MVO: Masked cowboy in a blue shirt and red handkerchief appears with his horse.Indian sidekick comes over his side.Masked cowboy in a blue shirt and red handkerchief spies some bank robbers.Indian sidekick looks at him.Masked cowboy in a blue shirt and red handkerchief says: 'Those are bandits'.Indian sidekick looks at him again.Masked cowboy in a blue shirt and red handkerchief races down the mountain to catch the bandits.Indian sidekick looks at him, and follows.Rossini comes on camera and turns the cowboy into a famous cowboy.SFX: MusicANN: Music is magic. 4th International Music Festival of Cartagena from January 9th to 16th, 2010.

ScriptInOriginalLanguage

MVO: Vaquero con antifaz negro, camisa azul y pañoleta roja, aparece con su caballo.Indio amigo llega a su lado.Vaquero con antifaz negro, camisa azul y pañoleta roja, avista unos ladrones de bancos.Indio amigo lo mira.Vaquero con antifaz negro, camisa azul y pañoleta roja, dice: 'Son bandidos...'Indio amigo vuelve y lo mira.Vaquero con antifaz negro, camisa azul y pañoleta roja, baja a toda velocidad por la montaña a atrapar a los bandidos.Indio amigo lo mira y lo sigue.Entra Rossini y convierte al vaquero en un vaquero famoso.SFX: MusicANN: Lamusica es magia. Cartagena cuarto fetival internacional de musica del 9 al 16 de enero de 2010.

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