Mobile > Creative Use Of Technology

KID RESCUE

Y&R COLOMBIA, Bogota / TELEFONICA / 2012

Awards:

Bronze Cannes Lions
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Overview

Credits

Overview

BriefExplanation

72 million children fail to attend school worldwide. Colombia has 1.6 million uneducated children, half of which work on the streets. Our challenge is to denounce child labour in Colombia, but we faced a tactical problem. These children are not identified.We created a smartphone application that empowers every one to denounce child labour. What people did was to activate the app when they saw a child working on the streets. They had to Geotag the child, take a picture and enter the child’s information, this was uploaded to a website exclusively accessible to Fundacion Telefonica.

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Grand Prix Cannes Lions
HILLTOP RE-IMAGINED FOR COCA-COLA

Best User Experience

HILLTOP RE-IMAGINED FOR COCA-COLA

GOOGLE, GROW INTERACTIVE

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Gold Cannes Lions
FIFA 14

Direct response broadcast: TV, radio & infomercials

FIFA 14

MICROSOFT, Y&R COLOMBIA

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