Mobile > Creative Use Of Technology
PARTY, Tokyo / TOYOTA / 2012
Awards:
Overview
Credits
BriefExplanation
Backseat Driver is the first digital toy from ToyToyota. It's an iPhone app which allows kids to enjoy driving from the backseat of the car. By using the iPhone's GPS function, the player is able to drive a virtual car, which moves along with the real car that he/she is riding. They can collect actual shops and landmarks, which are generated using the Foursquare API. The player can accrue points, customize their car, and share their drive with friends via Twitter. The "Backseat Driver" offers the passenger a new way to enjoy driving.
More Entries from Activation by Location or Proximity in Mobile
24 items
More Entries from PARTY
24 items