Film > Culture & Context

FAT

PARTY, Tokyo / NHK EDUCATIONAL / 2019

Awards:

Bronze Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Film

Overview

Credits

Overview

Write a short summary of what happens in the film

This film is part of a series of in-program content that gives the illusion of TV spots. These "TVCs" were created for a fictional client called "ORGAN."

"Fat"

The moment that the man finishes eating, he flips off a diving board into a pool.

Cultural/Context information for the jury

Nothing in particular.

Please tell us about the social behaviour and/or cultural insights that inspired your campaign

In Japan, many children struggle with one of the main subjects --- Science.

Our mission was to communicate in an entertaining way the wonders of the human body to children.

We made a fictional company called "ORGAN," introducing each organ like the company's original product and explaining how it works in a simple way. By creating 16 short films about 10 organs, we were able to straightforwardly engage children with short attention spans.

More Entries from Social Behaviour & Cultural Insight in Film

24 items

Grand Prix Cannes Lions
RIGOR

Media / Entertainment

RIGOR

THE NEW YORK TIMES, DROGA5

(opens in a new tab)

More Entries from PARTY

24 items

Gold Cannes Lions
BACKSEAT DRIVER

Activation by Location or Proximity

BACKSEAT DRIVER

TOYOTA, PARTY

(opens in a new tab)