'Bell' sings about the difficulty of communication, and the lyrics such as "words'", "future", "run" inspired us to create a visual experience about the journey of delivering a message. This idea developed into the 'Bell' music video game. Your message will transform into an animal, which you can control through the landscape synchronised to the music. Depending on the number of letters, your message becomes a different animal. Whenever you hit an enemy, a letter will be changed and corrupt the message. After the game, you can tweet the broken message with a replay link to reveal the original message.