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SHUCHU REGAIN: THE EXTREME MINUET WORLD'S FASTEST ORCHESTRA

PARTY, Tokyo / SUNTORY HOLDINGS LIMITED / 2016

Awards:

Shortlisted Cannes Lions
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Film

Overview

Credits

Overview

BriefExplanation

"Extreme Minuet: World's Fastest Orchestra" by cerebral energy drink Shuchu (lit. concentration) Regain is a video of an concentration experiment. 43 researchers simultaneously toss coins into 43 beakers lined up six meters away in order to play a song. The song is Mozart's "Minuet," which has been scientifically proven to heighten concentration.

Logo translation: "Energy Drink for Concentration"

EntrySummary

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