Mobile > Integrated Mobile Campaign
PARTY, Tokyo / SANKYO CO. / 2015
Awards:
Overview
Credits
Execution
The illustrations of Haruhi with markers spread across magazines, about 10,000 convenience stores in Japan, billboards, Youtube, and banners.
Outcome
There are 707 different illustrations you can find throughout Japan. Take a picture of them with your smartphone and upload it onto the website, then your picture will be shown as a piece of special movie specially made for the song “Lost My Music”.
Strategy
“The Melancholy of Haruhi Suzumiya” once became a phenomenon. Now, it’s back with its own game. For the launch of “Fever: The Melancholy of Haruhi Suzumiya”, we have created an ARG (Alternate Reality Game) that takes place all over Japan.
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