Mobile > Tablets and Other Devices

BEATING FACTS

PLAN.NET, Munich / undefined / 2012

Awards:

Silver Cannes Lions
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Presentation Image

Overview

Credits

Overview

BriefExplanation

As part of the international day against violence towards women in 2011, an iPad advert was inserted within the editorial section of the German VOGUE iPad app.

The swiping mechanism and an embedded video were used to demonstrate that one in every four women in Germany experiences violence.

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