Direct > Use of Direct Marketing
IGFM THINK INK
PLAN.NET, Hamburg / INTERNATIONALE GESELLSCHAFT FUR MENSCHENRECHTE IGFM / 2011
Overview
Credits
Overview
BriefWithProjectedOutcomes
We created the first digital petition, that collects handwritten signatures – and calculates its value at the same time: the THINK INK application. Our Facebook fans were told the news via direct messages.Using the app you can sign anywhere and at anytime on your iPhone or iPad. After signing, it directly transforms the signature into a digitally used amount of ink. A quick upload on facebook shows your participation and gives you the chance to check the current level of ink. The more ink we collect, the more the International Society for Human Rights (IGFM) can change the world.
ClientBriefOrObjective
Create an idea to collect more signatures for the fight for more human rights in Iran. Think about reaching people never joining a petition before.
Effectiveness
It is hard to judge the results right now, because we just launched the THINK INK application. But in the first days we already collected thousands of signatures. Every day there are more fans of the IGFM, posting their signatures on facebook and giving their millilitres of ink for the fight for more human rights in Iran.
Relevancy
The strength of this idea is, that the people can sign anywhere and at anytime. They can share it with friends via e-mail or facebook and collect more and more litres of ink. We also get rid of signing anonymous sheets of paper. Instead we come up with a digital petition, sharing a dynamic result with each given signature,So, the IGFM has more power to change the world: with every 3.000 millilitres of ink – which means 15,000 signatures – the IGFM creates a petition directly to the government of Iran
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