Mobile > Games

TORI 500

TEAM ONE, El Segundo / LEXUS / 2012

Awards:

Silver Cannes Lions
CampaignCampaign(opens in a new tab)
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Overview

Credits

Overview

BriefExplanation

A Sports Illustrated Swimsuit Model. Two of the world’s best drivers. And the new Lexus GS. Put them all together and you have the world’s first race designed around the curves of a swimsuit model. The whole event launched with a four-page spread in the Sports Illustrated Swimsuit Issue. Which led viewers to a documentary that showcased the entire process. From the shooting of the model, to the building of a track, and then finally, to the race itself. Finally, viewers were led to two iPhone/iPad apps: “The Tori 500 racing game – where players get to drive around the curves of a swimsuit model. And “Supermodeled” – a camera-based app that lets you place a swimsuit model into any of your photos. Put them all together and you have “The Tori 500”.

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