Mobile > Tablets and Other Devices

FAKE AD

ALMAPBBDO, Sao Paulo / BRADESCO / 2012

Awards:

Gold Cannes Lions
CampaignCampaign(opens in a new tab)
Presentation Image

Overview

Credits

Overview

BriefExplanation

We placed in iPad magazines: an apparently ordinary ad of a car. When the reader does the regular move to 'turn' the page, the car follows and crashes. Then the concept is revealed: 'Unexpected events happen without warning. Make a Bradesco car insurance plan'.

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