“Panasonic is committed to creating a better life and a better world, continuously contributing to the evolution of society and to the happiness of people around the globe”— Panasonic’s mission statement

In an effort to live up to their mission statement, Panasonic seeked help to find new ways to contribute to the well-being of people around the world.

Based on their mission statement, Panasonic asked us to find new innovative ways for their products to contribute to the well-being of human beings across the world.

The focus of the brief was to find or develop a sustainable solution for one of their products.

Our challenge was to develop a solution that, if scaled globally, could solve a latent and urgent problem around the globe.

After researching every Panasonic we made a great groundbreaking discovery that can contribute to the future of sustainability.

In Ecuador, as many other countries in the world tap water is not potable. It contains high levels of bacteria that can cause serious health problems.

On the other hand, because of the high temperatures a large portion of the population owns an AC.

We discovered Air conditioners condense approximately 7 litres of water every day.

Potentially potable water that is wasted.

We developed ACH2O, A filtering system that purifies the AC’s wastewater and makes it fit for human consumption.