“Panasonic is committed to creating a better life and a better world, continuously contributing to the evolution of society and to the happiness of people around the globe”— Panasonic’s mission statement Based on their mission statement, Panasonic asked us to find new innovative ways for their products to contribute to the well-being of human beings across the world. Our challenge was to develop a solution that, if scaled globally, could solve a latent and urgent problem around the globe. After researching every Panasonic we made a great groundbreaking discovery that can contribute to the future of sustainability. Air conditioners condense approximately 7 litres of water every day. Potentially potable water that is wasted. That’s why we developed ACH20. A filtering system that purifies the AC’s wastewater and makes it fit for human consumption. We promoted our sustainable solution through a PR campaign. We placed ACH20 filters in public spaces (universities, gyms, malls, hospitals, etc) and to promote it we shared the purified water with media and celebrities. We placed 5,000 filters in 6 months and managed to generate 6.3 million litres of pure water. The PR campaign raised our brand's likeability by 22%. The Ministry of Water of awarded Panasonic ACH20 as one of the most innovative and effective projects to save water.

According to the UN 2 out of 3 people won’t have access to potable water by 2030. We saw a huge opportunity to solve a very latent problem in our times and decided to find new ways to solve it through our products. We discovered Air conditioners condense approximately 7 litres of water every day. Potentially potable water that is wasted. Here is where we decided to develop a solution. Finding a new source of water for the planet secured Panasonic's contribution towards a more sustainable future.

Our goal was to develop a product that if used worldwide could tangibly reduce the amount of people living without potable water. Our second objective was to successfully provide a new source of water in at least 2,000 spaces in order to generate awareness of our new product.

Our strategy consisted on reaching the most amount of people with the news of our latest development. We chose to place our filters in strategic public spaces and partner with media and celebrities in order to promote our filters to the population. Our target was able to consume our AC's purified water and test our product first handedly. Celebrities also tried our water through massive media in order to get the public aware of a new source of water.

We developed ACH2O, A filtering system that purifies the AC’s wastewater and makes it fit for human consumption. The filter is composed by active carbon that eliminates bacteria and odors; silica sand which retains solids and carbonates that stabilize PH and eliminate other microorganisms. We placed ACH20 filters in public spaces (universities, gyms, malls, hospitals, etc) and to promote it we shared the purified water with media and celebrities.

We placed 5,000 filters in 6 months and managed to generate 6.3 million litres of pure water. The PR campaign raised our brand's likeability by 22%. The Ministry of Water of awarded Panasonic ACH20 as one of the most innovative and effective projects to save water