Product Design Lions > Electronics & Entertainment

PEPPER

DENTSU INC., Tokyo / SOFTBANK MOBILE CORP. / 2015

Awards:

Shortlisted Cannes Lions
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Presentation Image

Overview

Credits

Overview

BriefExplanation

The 21st century is one of sorrow. Loneliness is a problem worldwide. We created Pepper to help ease sorrow with technology. Up until now, robots have been used to perform dangerous tasks or act as extensions of computers, merely replacements for human labor. We developed Pepper with a totally different goal and idea in mind. We aimed to create a "communication partner."

ClientBriefOrObjective

By designing the robot to be a communication partner, we created a new market for communication robots.

Execution

The time to launch was shortened dramatically through the simultaneous development of hardware, software, and content.

There were many quickly repeated prototypes, field tests, and fine-tunings.

At the launch event, it was announced that it was the world’s first to have emotion recognition function and cloud AI.

Using that data, we demonstrated its human-like personality, earning the most exposure for a robot in history.

Later, we made the development platform open for developers. We created and environment where anyone can participate in robot development. We are growing Pepper while getting many artists and creators involved.

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