One out of eight people in Germany, and over 40 million people in Europe are living in a long distance relationship (>200 kilometres apart from each other). These people use Skype on a regular basis to please their longing for each other. Almost every day. We identify these couples and families and use the emotional moment of their Skype chat.

We display tailor made flight offers to the callers in real time via banner ads in Skype, in order to trigger them to book a trip to their loved ones.

We measured an increase of 433% in click through rates and a total of 1.9% more bookings because of the Corridor Targeting in the campaign period.

And 1.9% more bookings means: 3.8% more happy people living in a long distance relationship in Europe.

And as a bonus: the Corridor Targeting became a completely new business model for Skype/Microsoft, that will be rolled out worldwide in 2015.

We invented and developed a new technology in cooperation with Microsoft/Skype: The Corridor Targeting.

With this integrated middleware – that became a part of the Skype App – we are able to not only pinpoint one Skype users location, but the spatial connection between two users.

That way we now can display tailor made flight offers to bring them together in real life - with the cheapest prize, from the closest airport and the next possible flight in real time.

As corridor targeted banner ads on Skype with the possibility to book directly.

So we invented a new media channel.

We identified couples and families living in a long distance relationship in Europe. That means more than 40 million hot contacts. During the time they are separated from each other the mainly communicate via Skype as their number one tool to stay in touch. We use the emotional moment of their Skype chat and display tailor made flight offers to “both” callers in real time via banner ads, in order to trigger them to book a trip to their loved ones.