With Germanwings Corridor Targeting we are able to promote Skype users individualized flights to each other with the cheapest prize, from the closest airport and the next possible flight in real time.

As corridor targeted bannerads on Skype with the possibility to book directly.

We were briefed by Germanwings (a subsidiary of Lufthansa) on a web promotion that communicates Germanwings flight offers with fair prizes and the variety of air routes amongst Europes capitals.

An 433% increase in click through rates and a total of 1.9% more bookings because of the Corridor Targeting in the campaign period. Which means 3.8% more happy people living ion a long distance relationship.

And as a bonus: a completely new business model for Skype/Microsoft, that will be rolled out worldwide in 2015.

Connecting people is the number one task for Germanwings, subsidiary of Lufthansa, operating exclusively in Europe.

Background information: One out of eight people in Germany, and over 40 million people in Europe are living in a long distance relationship (>200 kilometres apart from each other).

These people use Skype on a regular basis to please their desire. Almost every day.

Therefore we invented The Corridor Targeting in cooperation with Skype/Microsoft. With this in Skype integrated middleware we are able to not only track one Skype users location, but the spatial connection between two users. We are now able to show both participant the cheapest flight offers, from their location, in real time to each other. The campaign started in November 2014 in order to bring people together for Christmas 2014. But given the success and results it was decided to prolong the campaign until the present day.