The film tells the story of Ali, a child around 11 years old. We follow him through his ordinary routine, a regular school day. Every decision that he makes shows us more aspects of his personality, until he becomes someone relatable. He could be our son, our friend or even us a few years ago.

However, soon we realize Ali’s situation is nothing like ours. A bomb surprises us; he lives in a country at war. His future has already been decided by the careless decision-making of those in power. The structure of the story depicts clearly the difference between an accident, and a military decision that could have been avoided. It tackles the general assumption that civilian’s deaths are merely accidents that happen in a war context.

The intention is to show that it’s a choice to respect the rules of war that can protect civilians, and save lives.

The International Committee of the Red Cross (ICRC) is a neutral and independent institution, which works towards the protection and humanitarian assistance to victims of armed conflicts, and other situations of violence. Their main tools for this are the rules or war (Geneva Conventions): https://www.icrc.org/en/document/what-are-rules-of-war-Geneva-Conventions.

Most people are unaware of the existence of these rules. Their main purpose is to maintain some degree of humanity in armed conflicts, saving lives and reducing suffering. They set out limits to war, offering protection to civilians, specifying parameters as to what is acceptable and what isn't on the battlefield and beyond. But these rules are not being respected, and that means civilians are dying by the thousands. The long-term objective of the campaign was to raise awareness amongst the general public about International Human Rights and the Geneva Convention.