Nutcase isn’t your average helmet brand. Their helmets are not only protection but also a fashion statement: Colorful. Fun. Unexpected.

So it only made sense to do the same with its communication: Walk away from the scare-tactic strategy of getting people to wear helmets and find a creative, fun way to do so.

We decided to pay tribute to some of the most emblematic helmets in history, creating colorful characters and situations that conveyed the importance of the helmet in a lighthearted and fun way.