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EAT TOGETHER TABLECLOTH
JOHN ST., Toronto / LOBLAW COMPANY LIMITED - PRESIDENT'S CHOICE / 2018
Overview
Credits
Overview
CampaignDescription
The idea is The Eat Together Tablecloth.
A table cloth that actually blocked Wi-Fi. Something to encourage people to actually put down their phones when they’re at the dinner cable and truly connect with each other.
Execution
We created The Eat Together Tablecloth using EMF Shielding Fleece, a metallic material that blocks any Wi-Fi or Phone signals. We then designed pockets for people to place their phones in and wrapped in an eye-catching design that boldly said what we wanted people to do: Eat Together.
Outcome
The Eat Together Tablecloth was a key piece in the much larger “Eat Together” movement. It’s been covered worldwide in publications like Psychology Today and Forbes magazine as well as topped YouTube’s organic views charts with over 110 Million views.
Synopsis
The Eat Together Tablecloth was a key piece in the much larger “Eat Together” movement. It’s been covered worldwide in publications like Psychology Today and Forbes magazine as well as topped YouTube’s organic views charts with over 110 Million views.
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