If you’ve never had a migraine, you probably think it’s just a bad headache. “The Migraine Experience” film shows the world that a migraine is much more. The film tells the story of how we teamed real migraine sufferers with VR developers to build the world’s first augmented reality migraine simulator. Then, friends and family of four migraine sufferers are shown using the migraine simulator and experiencing migraine symptoms for the first time in a variety of controlled environments, from a crowded cafe to a busy subway train, creating a wealth of content that demonstrates the true impact of migraines. At the end of the experiment, non-sufferers find a new appreciation for their migraine-suffering loved one.

By law, claims in advertisements, including over-the-counter (OTC) medicine advertisements, must be truthful and cannot be misleading or unfair.

An estimated 36 million Americans suffer from migraines, but most people think they’re just bad headaches. In fact, it can be a debilitating condition, and migraine sufferers often feel misunderstood and discriminated against by non-sufferers.

With more than 50 years of research, Excedrin is the only pain reliever focused solely on head pain, making the brand uniquely qualified to understand and treat the condition.