The communication is targeting Medical Aesthetic Professionals. Since their patients predominantly seek natural results within aesthetic treatments, JUVÉDERM® (the world's leading facial fillers brand) brings this message to life in a unique way - it demonstrates thorough integration into the skin tissue, for results that naturally harmonise with the face.

The film is conversational and genuine - the story is being told from the point of view of a healthcare professional. He is an expert in his field. And an artist. He chooses to work with JUVÉDERM® fillers because they allow him to push his technique further and fully express his talent, with no risk of an unnatural result.

The brand itself is portrayed in a very distinctive way by dramatizing the fact that it integrates thoroughly into the skin tissue. This is done through the Turkish Ebru art of painting with ink on water - which bears a striking resemblance to tissue integration histologies (studies of the microscopic anatomy of cells). Interestingly, the ink works harmoniously with the water, in much the same way as a clinician might use the product.

This global film complies with the UK's ABPI code of practice, which is considered one of the strictest healthcare advertising codes in the world.

This film is being used within promotional materials targeted at the medical aesthetic professionals (such as digital sales tools presented by sales representatives) as well as at congresses and exhibitions stands around the world.