With the Expensify app, you just snap a photo of your receipt and get back to doing what you love. For 2 Chainz, that’s being a superstar rapper. In this film, we see 2 Chainz in his music video. He’s living the life of a baller, until he’s interrupted by an old-school finance guy (actor Adam Scott) who wants paper receipts for everything in the video. 2 Chainz schools him on the fact that there’s no need to save receipts: “I got Expensify for that.” The film debuted at this year’s Super Bowl and was the world’s first commercial you can expense. Viewers used the Expensify app to snap a photo of the receipt for 2 Chainz’s ice-sculpted Lamborghini and get reimbursed actual cash ($200,000)—which is exactly how the app works in real life.

Atlanta’s king of hip-hop, 2 Chainz, is known as a big spender, thanks to his Vice TV show Most Expensivest, and his music is full of references to his baller lifestyle. We timed our campaign with the launch of 2 Chainz’s new album, to leverage that surrounding hype. We created a writers’ room with 2 Chainz and several Saturday Night Live Emmy-winning writers. We also collaborated with renowned music producer Mustard, known for his work with Nicki Minaj, Travis Scott and Jay-Z, to create an original track. Culturally, there was a negative reaction to Maroon 5 (a non- Atlanta-based artist) being selected to perform at the Super Bowl halftime show—but we got favorable press for partnering with a real Atlanta hip-hop artist. Choosing actor Adam Scott to play the old-school finance guy was a wink to his beloved TV character Ben Wyatt, an accountant on Parks and Recreation.