Expensify is a game-changing app that lets you do your expenses by snapping a photo of a receipt. To demonstrate that, we created an original track and the world’s first music video you can expense staring rap mogul and big spender 2 Chainz, who was shown living the life of a baller. Viewers could snap a photo of receipts in the music video to get reimbursed actual cash—just like in real life.

Our 60-second Super Bowl film was the world’s first commercial you can expense. In

it, 2 Chainz gets interrupted by an old-school finance guy who wants paper receipts for everything in the video. 2 Chainz schools him on how there’s no need to save receipts with Expensify. The spot featured a receipt for 2 Chainz’s ice-sculpted Lamborghini. By snapping a photo of the receipt using Expensify, viewers could get reimbursed the cash value of the car ($200,000).

Atlanta’s king of hip-hop, 2 Chainz, is known as a big spender, thanks to his Vice TV show Most Expensivest, and his music is full of references to his baller lifestyle. We

timed our campaign with the launch of 2 Chainz’s new album, to leverage that

surrounding hype. We created a writers’ room with 2 Chainz and several Saturday Night Live Emmy-winning writers. We also collaborated with renowned music producer Mustard, known for his work with Nicki Minaj, Travis Scott and Jay-Z, to create an original track. Culturally, there was a negative reaction to Maroon 5 (a non- Atlanta-based artist) being selected to perform at the Super Bowl halftime show—but we got favorable press for partnering with a real Atlanta hip-hop artist. Choosing actor Adam Scott to play the old-school finance guy was a wink to his beloved TV character Ben Wyatt, an accountant on Parks and Recreation.

This was a seriously masterminded approach, all coordinated with 2 Chainz’s album launch. First, we embarked on a multi-month collaboration with Grammy-winning rapper 2 Chainz, SNL writers and renowned producer Mustard, to create an original track about spending money, showcasing expensive items and integrating Expensify. We then produced the world’s first music video you can expense. Called “Expensify Th!$,” it merged Expensify’s game-changing SmartScan technology with authentic entertainment, to create a legit interactive video integrating half-a-million dollars’ worth of receipts for everything from a gold Jet Ski to an ice-sculpted sports car powered by a seafood tower. Viewers could snap a photo of an item to get reimbursed actual cash. A music video edit became the world’s first expensable commercial that aired during the Super Bowl, featuring a receipt for 2 Chainz’s ice-sculpted $200,000 Lamborghini.