On January 24, Grammy-winning rap mogul and big spender 2 Chainz dropped a new track and music video. Within days, it was the number-one trending hip-hop track and number-three video in the USA on YouTube’s Vevo. It was also the most elaborate product demo in history. Called “Expensify This,” it was the world’s first music video you can expense. Expensify is a game-changing app that lets you do your expenses by simply snapping a photo of a receipt.

To demonstrate that, we created an original track and interactive music video with 2 Chainz, integrating half-a-million dollars’ worth of receipts, and so got people experiencing the Expensify app. While 2 Chainz lived the life of a baller, viewers could snap a photo of the receipts for all the lavish items that appeared in the video, to get reimbursed actual cash—which is exactly how the app works in real life.

Grammy-winning rap mogul 2 Chainz is a cultural icon who’s also widely known as a big spender, thanks to his Vice TV show Most Expensivest. His rap songs are full of extravagant references to his lifestyle. He’s an Atlanta-based music artist, and Atlanta hosted the 2019 Super Bowl, which made him extremely relevant. Culturally, there was a negative reaction to Maroon 5 (a non-Atlanta-based group) being selected to perform at the Super Bowl halftime show. But Expensify earned lots of respect and positive press for choosing an authentic Atlanta hip-hop artist to lead the campaign. We timed our campaign to coincide with the launch of 2 Chainz’s new, much-anticipated album, and leverage that surrounding hype. Choosing actor Adam Scott to play the old-school finance guy was a wink to his beloved TV character Ben Wyatt, an accountant on Parks and Recreation.

“EXPENSIFY TH!$” music video

Cold open:

We open in the recording studio. 2 Chainz is on the couch with his producers and entourage: E Minor, E Major, and Rick Reuben. The old-school head of finance from the record label sits with them.

Finance guy says: That sounds great. Great job, guys. You know what, as head of finance for the record label, I gotta say I am excited about this music video you guys are going to make. It’s going to be dope. But you know what's even more dope? Saving your receipts for purchases you make for said music video. Then you organize them into a nice, tight spreadsheet.

All this boring talk of old-school finance protocol puts 2 Chainz to sleep. We hear him snoring.

E Minor, E Major, and Rick Reuben knowingly whisper the solution to this: “Expensify”. The head of finance is left baffled, and we cut to 2 Chainz’s music video, “Expensify Th!$.”

Supers appear:

SNAP A PHOTO OF THE RECEIPTS IN THIS VIDEO USING THE EXPENSIFY APP.

EXPENSE THEM TO GET ACTUAL CASH.

2 Chainz enters the room with swagger and begins to rap about all his purchases. Throughout, we see the scannable receipts that match the items and lyrics, while 2 Chainz raps with energy.

Woke up in a California king

Gold watch, gold chain, gold ring

I know they admire my movements

I been partyin’ since Tuesday

Every day a blessing, I won’t spoil it

So I had to buy me a gold toilet

(We show the gold toilet with a scannable receipt.)

Only sit in a first-class seat

Then I roll one up with the old receipts

(We see a partier smoking a rolled-up receipt joint.)

2 Chainz baby don’t lie to me

Time and space don’t apply to me

(2 Chainz enters his ice garage, where we see an ice-sculpted Lamborghini powered by a seafood tower engine, and multiple dancers. He joins a man with an all-seeing third eye, in the car.)

My garage, abracadabra

Ice whip, two chicks that look like Cleopatra

Whip too refined for the horsepower

Got it running off a seafood tower

(We see the scannable receipt for a seafood tower.)

Know that I’m here for a reason

Car so cold that it’s sneezin’

Day in the life of a baller

Day in the life of a baller

If the money was a lady, I would have to call her, call her

(2 Chainz journeys through the desert and arrives in his ice car at his mom’s house—miraculously the car hasn’t melted. At 2 Chainz’s mom’s house, we see a line of people trying to get in. The house is covered in 2 Chainz’s branded pink, high-end designer leather. We see the party’s valet attendant hold up a scannable receipt for an Audi R8, parked on the front lawn.)

Stop by mom’s crib to get a lighter

Got the whole house decked in designer

Quick walk through I’m the VIP

Touch-screen door eye scan complete

(2 Chainz walks through the house rapping about all the dope stuff he sees.)

Five star chef fixing lunch meat

Marble statue of an emoji

Look at all these chains and they all custom

And they so long, you could double dutch ‘em

Brought rare back, in a care pack

Rode a bear’s back, brought the bear back

Yeah to do that it take skillz

ATM next door printin’ bills

Diamond football, chillin’ in a damn box

Jet Ski, even though it’s landlocked

(We see the scannable receipt for the peach emoji, the gold ATM and a one of a kind artwork. Close-ups of the diamond football and gold Jet Ski.)

(2 Chainz walks outside to his own wedding. He looks so fly he’s going to marry himself. A crowd of family and friends are there.)

But now it’s time to get married

I’m lookin’ so fresh that it’s scary

I walk down the aisle and I dap the priest

‘Cause I’m so fly might marry me

“Will you accept this ring?”

“Hell yeah, let’s do this thing”

(2 Chainz proposes to 2 Chainz, and the ring should be lavish: two diamonds and also a scannable receipt.)

Day in the life of a baller

Day in the life of a baller

If the money was a lady, I would have to call her, call her

(2 Chainz enters a mirror and becomes animated as he goes into a new world.)

Time to hit up my reception

So I drop down to another dimension

Sip Ace of Spades with a porcupine

Two hundred puppies and they all mine

Two-million dollars’ worth of diamonds there

And I paid this dude just to stand there

All animated but it’s me, yeah

So I smoked a bong with a reindeer

Gave me the key to the city…

(We see animated 2 Chainz drinking Ace of Spades champagne, and a scannable receipt. From there, 2 Chainz reenters the real world. He’s now at a party back at his mom’s house.)

And zapped me back kinda quickly

Mama on stage, sippin’ champagne

She knew me when I had no chains

Things that I bought so dignified

‘Cause I had to snap it with Expensify

Party turned up but it just begun

(The old-school accountant at the table chimes in.)

Expenses paid!

“Well, my job is done”

(Pull out of the party, ending on a shot of the three-eyed man alongside the 2 Chainz gold bust. The man is sculpting it from solid gold with a small diamond pick, crafting it with skill, love and attention.)

Day in the life of a baller

Day in the life of a baller

If the money was a lady, I would have to call her, call her

Day in the life of a baller

Day in the life of a baller

If the money was a lady I would have to call her, call her