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PIRO, New York / CHIPOTLE / 2014
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This trailer is for "Farmed and Dangerous". A TV format scripted satire for Chipotle.
"Farmed and Dangerous" follows Buck Marshall and his PR firm, the Industrial Food Image Bureau (I-Fib), as they hilariously try to handle PR for the flawed industrial agriculture industry. "Farmed and Dangerous" satirizes Industrial Farming's PR claim to "feed the world" by pointing out the unsustainable, unhealthy and inhumane ways it gets the job done. Buck's nemesis is Chip Randolph, a sustainable and ethical farmer who represents Chipotle's values. Cows explode, chickens are mutated and laughs abound in this "Smart and wickedly funny" show (NBC News).
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