The film expresses the brand belief, which aims to stand up for the young generation and show them that we are ready to support diversity in society. The story takes place in a futuristic laboratory where the machine is generating a representative of the new generation. While, the AI machine is generating, the film depicts the transformation of beliefs between the old and new. Gender, skin color, and religious beliefs no longer define the limitations and judgments where the previous generation used to rule society. These are the reasons why, in the next ten years, human belief will return to the beginning, where differentiation is normal. Finally, the film completely generates the representative of the new generation and First Choice credit card, which ready to support and empower the new generation to be proud of who they are in the ideal world where they want to live.

First Choice wants to be a credit card brand for a youngster. Owning to the benefit of First Choice credit card feature that promptly fit with all the lifestyles of the new generation. And currently, the beliefs and attitudes of younger generations in Thailand are shifting. Everyone wants to be accepted, and no one wants to be judged, yet very few brands in Thailand have been bold enough to stand up for their inclusive future.

Most of the time people perceive Thailand as a funny and friendly country but actually the context of Thai culture still rule with the very conservative thought, where the elder and the previous generation still question about gender, race, skin colors, and religious. More over, The film’s AI-generated protagonist is played by gender-fluid actor, model and singer Krit Amnuaydechkorn, known as PP Krit, who has portrayed several diversity characters throughout his career in TV series, films and music videos. As an advocate for diversity, PP Krit is best known for his image of diversity and equity for Thailand's young generation, encouraging them to be proud of their true selves.

We want images that convey understanding. By choosing to use bright tones and various medical symbols. To demonstrate the scientific and scientific angles of human development.

The image appears to be a newly born human test subject. But in reality, it is the fact that humans have emerged from nature with diversity in every dimension. No matter how much time passes Human beings will develop continuously. We all need to accept this difference and truly understand it. So it will allow us to live together in peace. It also takes courage to live differently.