In Season 1, we told stories of people leaving their lives in cities to pursue a life outside. But it was only after the season premiered and we saw the feedback that we realized the real beauty of the series.

The audience loved that the cast weren't doing it just because they got sick of city life. They loved how they were answering a call, a call from nature. Which we realized is even more true to the Corona brand.

The lightbulb went off, we created a better Season 2 - not only by Corona Studios but also our audience.

Here are five things to know about “Free Range Humans Season 2: Nature is Calling.”

Season 1 was the most successful Corona campaign in 10 years, despite not being a traditional brand campaign. Trailers guaranteed the ROI. Long-form episodes provided storytelling depth. Local links encouraged action.

Season 1 took a broad approach to stories about people leaving the city for a life outside. Social data showed that episodes about talent who answered a calling performed better. Hence, the Season 2 theme “Nature is Calling.”

A major global TV station has reached out to bring the series to TV and negotiations are underway for a potential 2023 release.

Corona is one of the world’s most environmentally-friendly brands. For decades, they’ve been eliminating plastic from packaging, leading beach cleanups, and helping marine preservation.

This is a series for Corona global only, not America. Another company owns Corona USA. Hence, no American talent.

"Free Range Humans: Nature is Calling” is Season 2 of the global content series from Corona Studios. This season focuses on six individuals who answered a unique call to preserve, conserve, and heal nature in unprecedented ways. At a time in history when nature needs us now, more than ever.

In the series, we visit South Africa, French Polynesia, Canda, Chile, Argentina, Mexico, and Brazil. We meet a different Free Range Human in each country who has committed their life to answering a call from nature—from protecting sharks to gardening coral reefs, from nurturing underwater kelp forests to preserving every cactus and protecting every turtle on earth.

Target audience: Current and prospective Corona drinkers whose lives have been marked by societal crisis after societal crisis. Many realize their lives are dominated by corporate routines, capitalist norms, and environmentally unfriendly convenience but are missing the encouragement to do anything about it.

Strategy: Free Range Humans is not another travel show, rather it’s a lifestyle series personifying Corona’s brand ethos by inviting audiences to experience it through the stories of real people living their authentic lives by helping to rebuild the natural world.

Through this ambitious initiative, Corona assumes the role of publisher, going beyond traditional advertising to create content consumers want to watch and engage with again and again. Free Range Humans is a content series with a heavy focus on social––running primarily across YouTube, Facebook, and Instagram.

The series rolls out over the course of a six week time period, launching with episode 1 and following with the premier of a new episode each week. While viewers can experience the content on YouTube, supporting paid media lives across a robust ecosystem including OOH, radio, digital, and social. “Free Range Humans 2: Nature is Calling” launches in Colombia with a global rollout in Brazil, China, Chile, Argentina, and South Africa thereafter.

Since the campaign just launched, we don't have any results to report yet.