What is entertainment in the age of social? What is entertainment in the age of brands. In the age of weed? These answers magically collapse under this epic idea and resolves in the revolutionary event that never really paid off. But who cares. Is wasn't really an ad, it was for a brand, and people thought it was pretty funny (ok, they were stoned, but we guess that counts, no?). Yeah, I guess that's it.

The Flower Company is an up-and-coming wholesale marijuana delivery company that wants to be the CostCo of weed for potheads, weed fiends and marijuana enthusiasts. With big dreams, but small budgets, they wanted to create something that would grab the attention of California's highest residents.

When real-life Flower Co. marketing director Charlie Depew gets high, he has the mother of all high ideas – the world's first bong symphony. And he's gonna make it happen. After all, it's what Beethoven would have wanted.

Stoners are notorious for having bad memories, so we wanted to come up with an idea too ridiculous to forget.

Over the week leading up to 4/20, we posted 30 10-to-20 second episodes (perfect for a stoner's attention span) on social media without ever explaining what a bong symphony is. Then on 4/20, we made history by posting a video of the first bong symphony performance ever in the history of symphonies or bongs.

More than 30 million organic impressions, 3x follower growth and enough buzz for the anti-weed people to kick us off of Instagram (yes, that really happened).