Eat Like Andy features the most iconic American pop artist of all time eating the most iconic American burger. Andy Warhol eating a Whopper, his way. His awkward way of eating the burger is a glimpse of all-American lifestyle.

It’s a collaboration between Burger King and Warhol, 30+ years in the making, which cut through the highly competitive and cluttered Super Bowl. It ended up being the most talked about ad of the night. As a result, the extract of the art film became culturally relevant once again, 37 years later.

When filming “66 Scenes from America,” Andy Warhol asked to be recorded eating a hamburger, because he believed it was the most iconic American meal.

Yes, the rumors that he originally ordered Big Mac at first are true; however, that was only because he liked McDonald’s logo better – it had nothing to do with which one he preferred in terms of taste.

Andy ended up eating a Whopper, and the rest is history. This stamped Burger King’s burger as an iconic staple of the all-American lifestyle. Just another reason why the Whopper is America’s favorite burger.

We found a 1982 art film called “66 Scenes from America,” where the most iconic American pop artist, Andy Warhol, eats a Whopper in his own authentic way. So, we reversed Warhol’s philosophy of turning advertising and commercialism into art and turned his piece of art into advertising to put a spotlight on this moment – a moment that shows a highly emblematic picture of the United States of America.

Burger King is lagging behind its competitors (McDonald’s and Wendy’s) in key measures like brand coolness, brand I associate with, and brand I talk about.

So, we used American pop art icon Andy Warhol’s scene to show an authentic moment – an awkward yet sincere instance where someone is eating a Whopper without having been paid to do so. We did this at the biggest stage of American entertainment – the Super Bowl – we saw an opportunity to become relevant in pop culture.

Instead of launching the typical Super Bowl ad with celebrities, boy bands, and explosions, we came out with a silent killer that would break through all the noise: a 45-second bite shot of Andy Warhol eating a Whopper.

We aired it in the 4th quarter of the big game, getting over 100 million Americans to watch it live.

Some people hated it, some loved, and the rest were confused. This inspired viewers to search for answers on the internet, turning Burger King into the most searched brand of the night, and Andy Warhol into the most searched term.

The commercial got thousands of people to record themselves with a wig and eat like Andy Warhol. The ad was turned into satire cartoons. It was used in art classes as a subject. It became part of culture in 2019, decades after the film’s original release.

7.1 Billion Impressions

$48 Million in Earned Media

38% Increase In Home Delivery Sales

Record in All Brand Metrics:

- +11% Most Likely To Purchase

- +189.4% Cool Brand

- +78.6% Feel Good about the Food

- +114.2% Real and Authentic

- +154.5% Brand I Associate With