Adobe and Billie joined forces to turn the work behind Happier Than Ever into a part of the work itself. By coming together during the creation of the film, Adobe and Billie were able to invite fans into the brain of the creator, giving new context and importance to the final product. We turned the release of the video into a part of the story and created an intimate connection between Billie and her fans. Ultimately, through this partnership, Happier Than Ever was transformed from a simple song, music video, or album, into an anthem of creativity that inspired, connected, and activated an entire generation.

To create this anthem, we had to figure out how to turn the process of the work into a part of the work itself. Billie wanted this to be her most personal album yet, but to do that, Billie and Adobe had to invite fans into intimate places they’d never been before. Seeing how Billie took control of her creative vision transformed the vision itself into what it is today all while relating to her fans through the tools she used.