Outdoor > Digital Outdoor
MULLENLOWE GROUP, London / UNILEVER / 2016
Awards:
Overview
Credits
BriefExplanation
We created 'Prisoner kits', which were custom-made and mailed out to key influencers to help provoke interest and outrage. Each prisoner kit was a specially-printed box that featured inside a kid-sized orange prison jumpsuit and shoes, an inmate’s sanitary set (toothbrush, soap, comb and body wash and towel). There was also an a USB ID card which featured our main film.
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