The idea of the film is to compare the time the average child spends outdoors with that of a prison inmate.

To bring this to life, we visited a high security prison in Indiana to film inmates, and ask them what their outdoor time meant to them. We see footage of them working out, playing basketball and generally enjoying the fresh air and freedom. We hear from them, in their own words, about how important outdoor time is to them, and why.

We then pose the question to the inmates of how they would feel if their outdoor time was cut to only one hour a day. Their reactions show surprise, anger and worry.

We then revealed that kids currently only get one hour outdoors per day, and filmed their reactions. Because they truly understand what it means to have free time outside, they were shocked by this statistic.

To validade the insight we did and extensive study with 12.000 parents in 10 different countries. It proved that on average, kids spend less time outdoors than prison inmates. We also used different sources of information to validate the numbers globally.