The competition was launched on the 21st April 2016 and has already achieved the aim of garnering wide coverage in the advertising and marketing press. In fact 23 writers, almost half of those directly approached have shared their books on their social feeds and helped us publicise the competition further. At the end of April, 14 of those directly approached have actually got in touch to accept the challenge of writing their short story. The completion closes in August 2016 so we await the total number of entries, which we anticipate, due to our much wider scope of reach, will be much higher than the previous two years.