We went to a primary school turned an art class into a medium to prove that gender stereotypes get developed at a young age.

We went to a primary school and in the guise of an art class, we asked children to draw a firefighter, a surgeon, and a fighter pilot. Out of 66 drawings, 61 were drawn as men and only 5 were drawn as women. What the children didn’t know was that the “teachers” were actually examples of professionals they were asked to draw. When we revealed the truth, their first reaction was utter disbelief. However, after spending valuable time with the professionals, the children started getting inspired.

The experiment proved that gender stereotyping starts early but it also confirmed that interaction with role models could change children’s perceptions.

In just two weeks after the launch, the campaign reached 3.5 million, became news in 82 countries, and was recreated at homes and in schools all over the world. Institutions and influencers from various backgrounds also showed support.

From a weekly average of 150 volunteers, sign ups increased 101% in the first week and 73% since the campaign launched.

All these were achieved with absolutely no seeding and media budget.

Most importantly, the campaign moved people to help end gender inequality where it starts and inspire future generations to redraw the balance.

Inspiring The Future is dedicated to tackling gender inequality right where it starts. The charity asks women professionals from various fields to donate an hour of their time to talk to young students and become visible role models.

The #RedrawTheBalance campaign is a prime example of an idea brought to life by an innovative media. By turning an art class into a medium we proved the value of role models and that gender inequality starts earlier than we think.

We captured the live stunt on film and used it to encourage more volunteers to be role models to students.

Inspiring the Future believes that an effective way to end gender inequality is to tackle it right at the source. If we are able to create a piece of communication that would convince more women to volunteer and speak in schools, the battle for gender equality would become much easier in the future. To do this, we used an art class and turned it into a medium to expose the problem right where it happens.

Inspiring The Future is dedicated to tackling gender inequality right where it starts. The charity asks women professionals from various fields to donate an hour of their time to talk to young students and become visible role models. By doing this, they hope that children will be inspired to be whoever they want to be and learn that aspirations should not be limited by gender. This is especially important since studies show that gender stereotypes are developed in children as early as 5 to 7 years old.

The objective of the campaign is to raise awareness to this serious issue and encourage more volunteers to help end gender inequality right where it starts.