Mutt Territory is an NGO dog shelter that survives by sharing their bank account numbers and waiting on donors to remember to donate monthly.

Objective: Find a way in which supporters donate monthly.

Why do supporters stop donating? It’s a complicated process and those who donate the first time, forget to keep doing it. Besides, automating the process for NGOs through local banks involves paperwork and a $50,000 minimum safety deposit.

Requirements most NGOs can’t accomplish. However, all of them own Facebook fanpages with vast number of supporters. Our insight! FuelThis turns “likes” into “fuel” that helps organizations keep rolling.

Mutt Territory now receives weekly donations and recurrent donors has increased from tens to hundreds, achieving by May 2015 more than $456 weekly. The automated process has caused the drop-out percentage to decrease to less than 0.05% and total amount of monthly donors to increase 5% per month on average. Currently, the brand receives donations and media exposure through self-funded ads.

The platform is so easy to use that other NGO’s have requested to join, turning it into a standalone solution to automate donations for any organization that needs it, through a smooth process for fundraisers and donors.

FuelThis allowed Mutt Territory to create an automated donations tab within their fanpage, powered by the Paypal online payment system, allowing micro-donations: amounts as small as $0.5 up to as large as $9, tiny for one person but huge when grouped together.

Transactions are done automatically on weekly basis, in such a way that the process is seamless for both parts.

FuelThis charges a 10% of the donation as a fee, amount used to promote the active campaigns through Facebook ads and remarketing, achieving sustainable help for the organization.

Mutt Territory is a dog shelter that fights to find a home for stray dogs. Their main “adopters” are young individuals or young couples; the new generations. People that are more comfortable buying online than asking for a bank loan or reading the newspaper.

Where do these supporters make themselves visible? In their social media. Therefore, what’s the point in making an adoption campaign through a different media? FuelThis is a webapp that allows donation automation for NGO’s most loyal supporters, their fans, through automated donation tabs within their fanpage.