FuelThis is a webapp that allows automated donations for NGO’s most loyal supporters: their fans. It allowed Mutt Territory to create an automated donations tab within their fanpage, powered by the Paypal online payment system, allowing micro-donations: amounts as small as $0.5 up to as large as $9, tiny for one person but huge when grouped together.

Transactions are done automatically on weekly basis, in such a way that the process is seamless for both parts.

FuelThis uses 10% of the donation amount to promote the active campaigns through Facebook ads and remarketing, achieving sustainable help for the organization.

Mutt Territory now receives weekly donations and recurrent donors has increased from tens to hundreds, achieving by May 2015 more than $456 weekly. The automated process has caused the drop-out percentage to decrease to less than 0.05% and total amount of monthly donors to increase 5% per month on average. Currently, the brand receives donations and media exposure through self-funded ads.

The platform is so easy to use that other NGO’s have requested to join, turning it into a standalone solution to automate donations for any organization that needs it, through a smooth process for fundraisers and donors.

Mutt Territory is an NGO that shelters stray dogs and survives through monthly donations. However, the donation process used to be complicated and done manually. The shelter would share its bank account numbers and waited on donors to remember to donate monthly.

The Objective: Find a way in which supporters donate every month.

Why do supporters stop donating? Because its complicated to do so through Costa Rican online bank services and those who donate the first time, forget to keep doing it every month.

Besides, automating the process for NGOs through local banks becomes a bureaucratic and technically challenging task, involving months of paperwork and in some cases a $50 000 minimum safety deposit. Requirements that most NGOs aren’t able to accomplish.

However, all of them own Facebook fanpages with a vast amount of supporters. This was our insight! FuelThis turns “likes” into the “fuel” that helps organizations keep rolling.