A man is listening to music in his room. Suddenly, noise begins to mix in with the music. When the man turns around, a ghost comes out of the speaker. The man kicks the ghost out of fear. With his amazing leg strength, the ghost is defeated in an instant. It must be thanks to the rice.

Rice is a staple food in Japan and an important agricultural product, but in recent years, the consumption of rice has decreased significantly. This social issue has many problems, such as a decrease in food self-sufficiency, a decrease in agricultural strength, and the continuation of Japan's food culture. Gin no Sara, as a brand of home-delivered sushi, considered its mission to convey the importance of eating rice to the younger generation through a humorous approach that is easy for them to accept.

Movies were organically released primarily on TikTok and YouTube. Despite having zero media spent, the official Gin no Sara TikTok account has been viewed more than 16 million times in total, becoming a hot topic among the younger generation. The message of the power of rice was once again conveyed. Furthermore, it contributed to boost sales of Gin no Sara.